Job: Marketing Coordinator at Astral Cycling / Rolf Prima Wheelsystems

MARKETING COORDINATOR – Rolf Prima Wheel Systems / Astral Cycling

Rolf Prima and Astral Cycling are different brands owned and run by the same folks, guided by similar principles. Excellence, dedication, diversity, love of riding bikes, making friends, and having adventures drive both ventures. The products and clientele, however, are quite different. We produce wheels and components in Eugene, Oregon to be sold and ridden around the globe. This is an in-house position.

This job is to take place at our production facility in Eugene, OR, and is a full-time Monday-Friday position with a competitive benefits package. Travel opportunities exist, some required. We are a small team and we all wear multiple hats. Pitching in on tasks outside our formal job descriptions is par for the course here. Read on for all the juicy details.

  • The formal job responsibilities are what you’d expect from a modern marketing role.
  • You will manage and create email campaigns, create and moderate social media, create and execute sales promotions for various channels and handle online advertising.
  • Perhaps most importantly, you will “own” the website, keeping stock levels, sales functions, and aesthetics up to date. The array of our product line and the multitude of specifications found in cycling make accuracy and focus an incredibly important part of this work.
  • You will also manage SEO and web traffic, review shopping behavior and make data-based decisions to improve user experience and sales. Large web-design projects and coding are not required.
  • You’ll coordinate those with outside contractors. Basic graphic design skills and video editing would be awesome and give you more creative input but they are not a true requirement of the position. Those can be coordinated with contractors needed.
  • You will also plan, coordinate and manage our attendance at trade shows and events. As such, some travel and weekend work will be required. Opportunities to represent us and participate at local races and rides we sponsor is a perk if you’re so inclined.

You should know from the get-go that we are a “get-it-done” sort of crew. We work hard, wear a lot of hats and get a lot done. We make precision, high-end products and apply the same attention to detail to our marketing efforts as we do our wheels. You’ll work in an office space attached to a large warehouse in Eugene. It’s a bit gritty . This is the bike industry after all, not a law firm. That also means its casual. While professionalism and efficiency guide our working lives, we’re all lovers of bikes, riding, the outdoors and fun. We strive to use our position in this market and the love of bikes to improve the world. We celebrate difference and diversity and actively support and participate in causes related to access, equality, sustainability and social justice. We’d like to find someone that shares those values and we know your job will be more engaging and meaningful if you do.


To be happiest and most successful in this job, we think you’ll probably need at least a bachelor’s degree in marketing, advertising or a related field, or an equivalent combination of training and work experience. Foreign language fluency would be a plus. Experience with MS Office, web-flow and analysis, social media platforms and web traffic are required. Knowledge of Adobe Illustrator, Photoshop, Shopify and Google Analytics would be great attributes.


There’s no way around it. You’ll need to be a problem solver, self-starter, and maybe a bit of a perfectionist to really jive with the requirements of this job. You should not just be able to knock out work that’s handed to you, but maintain a critical eye so you can spot areas of improvement and take action. To do that, you’ll need strong organizational and planning skills. You should be able to coordinate projects and communicate your plans clearly and professionally. Accurate written communication and proof-reading skills are key. You’ll be part of a small team. We are all fully responsible for our specific tasks, but value team-work, collaboration and brain-storming. You won’t be working on an island, but you’ll need to steer your own ship, metaphorically speaking. Last, but far from least is this – we have two brands. Each has their own style, customer types, goals and aesthetics. You need to be able to get the feel for them, and drive their direction independently. This also means that we have two of just about everything – websites, social accounts, email lists etc. – and they have to be dealt with accordingly. Multi-tasking and code-switching are key skills in managing this nuance of the position and speaking to fans of each brand.


Does this sound like you? We hope so! To apply, please send a resume and cover letter to Have questions? Write an email or give us a call. We’re a straightforward group, more than happy to chat.